Mass Communication Librarian
Rebecca Kelley
Contact:
141 Middleton Library
225-578-8735
Research Tools
- Industry & Brand Research
- Simmons Insights
- Ad$pender
- SimplyAnalytics
- Case Studies
- Statistics
- Newspaper Articles
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IBISWorldIBISWorld is a comprehensive collection of hundreds of Industry Market Research reports. Industries represented include Agriculture; Mining; Utilities; Construction; Manufacturing; Wholesale Trade; Retail Trade; Transportation; Information; Finance; Real Estate; Technical and Scientific; Waste Management; Education; Healthcare; Recreation; and Food Services.
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Business Source CompleteBusiness Source Complete provides full text from 11,200 sources, including more than 1,100 scholarly business journals. This database offers information in virtually every area of business including accounting & tax, banking, finance & insurance, construction, computer science, economics and many more.
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eMarketereMarketer covers digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment.
Online Searching:
You can search online to find information about your industry, organization and its competitors. The obvious first step is to review the organization's website and social media accounts. Next, think about "who" would care about this industry and therefore have statistics and other reports related to your organization. Depending on the industry, this is usually nonprofit organizations and government agencies (federal, state or local).
Google tip: Limit your search for only certain types of sites (ex. .gov or .org) to locate industry-related statistics and reports.
Examples of site Google searches:
volunteer statistics Louisiana site:.gov - will retrieve government websites with statistics related to volunteering in Louisiana.
hospital statistics site:.org - will retrieve .org websites with statistics related to hospitals
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Market Share Reporter 2016Presents comparative business statistics. Each entry features a descriptive title; data and market description; a list of producers/products along with their market share; and cites original sources.
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Simmons InsightsSimmons Research is the leading source of cross-channel consumer intelligence. Simmons measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with consumers, providing measurement of over 200,000 consumer elements, including all major media, 600 attitudes and opinions, 500 product categories, and 8,000 brands.
ACCESS NOTE: This database is currently experiencing technical difficulties. We are working with the vendor to resolve the issue.
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Ad$penderAd$pender™ is a tool that allows you to view a top-level summary of the multi-media advertising marketplace. Ad$pender monitors advertising expenditures and occurrence information for 3+ million brands across 18 media. Ad$pender is the popular choice of research, sales and marketing professionals. Ad$pender is a fast and easy to-use tool that allows you to break down information by category, parent, company, subsidiary and brand. (Help file)
Maximum number of simultaneous users is 5.
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User Manual - Ad$penderOverview of how to customize your media set, select markets, time periods, and setting your report format
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SimplyAnalyticsSimplyAnalytics is a powerful analytical and data visualization tool to create charts, reports, and maps. Access demographic, business, and marketing data from sources such as Nielsen, Dun & Bradstreet, and SimmonsLOCAL. Demographic variables include housing, employment, transportation, and families.
Create an account using your LSU email address or sign in as a guest.
Note: This database only allows 4 concurrent users.
You will be prompted to log-in. It's best to create an account (use your LSU email address). This allows you to save your work. If you prefer, you can sign in as a guest but your work will not be saved.
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SimplyAnalytics - Getting Started5 minute introduction video
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WARCWarc.com is an online service offering advertising best practice, evidence and insights from the world's leading brands. Warc helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.
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StatistaStatista offers over 1.5 million statistics and facts on more than 60,000 topics drawn from over 18,000 different sources, including market researchers, trade organizations, scientific journals, and government databases. The data is aggregated by a dedicated team of researchers and statisticians who are experts in the 20 market and industry sectors covered. For each data set, extensive source information is provided as well as several download formats for direct integration into various end products.
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Access World NewsAccess World News is a comprehensive resource that includes a variety of news publications worldwide. These sources include major national and international newspapers, as well as local and regional titles as well as newswires, blogs, web-only content, videos, journals, magazines, transcripts and more.
Baton Rouge Advocate articles can be accessed from 1986 onward. New Orleans Times-Picayune articles can be accessed from 1985 onward. -
Nexis UniOffers full-text online news, business, legal, legislative, and regulatory information, updated daily.
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Wall Street Journal +LSU Libraries is excited to announce that The Wall Street Journals premium digital products including WSJ online and smartphone and tablet apps are now available to all students and faculty.
For over a century, WSJ has sustained a legacy of journalistic excellence and is the #1 most trusted newspaper for the 27th consecutive year, according to the Pew Research Center.
All users will need to create a user account.
Funding for LSU's Wall Street Journal access was provided by LSU Student Government and LSU Libraries -
New York TimesActivating an LSU New York Times Account
1. Select the link above
2. Select from the search Louisiana State University and Agricultural & Mechanical College - Baton Rouge, LA
3. Enter all of the requested information and use your LSU email on the registration form and click Sign Up.
4. Once you create your log-in credentials, you will be able to log in using nytimes.com.
5. Faculty and staff must register annually. Student access reflects the estimated graduation date.
Funding for LSU's New York Times access was provided by LSU Student Government and LSU Libraries
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