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MC 3036 Qualitative Audience Analysis: Home

Mass Communication Librarian

Rebecca Kelley's picture
Rebecca Kelley
141 Middleton Library

Research Tools

Online Searching:

You can search online to find information about your industry, organization and its competitors.  The obvious first step is to review the organization's website and social media accounts. Next, think about "who" would care about this industry and therefore have statistics and other reports related to your organization.  Depending on the industry, this is usually nonprofit organizations and government agencies (federal, state or local).

Google tip:  Limit your search for only certain types of sites (ex. .gov or .org) to locate industry-related statistics and reports.

Examples of site Google searches:

volunteer statistics Louisiana  - will retrieve government websites with statistics related to volunteering in Louisiana.

 hospital statistics - will retrieve .org websites with statistics related to hospitals

You will be prompted to log-in.  It's best to create an account (use your LSU email address).  This allows you to save your work.  If you prefer, you can sign in as a guest but your work will not be saved.

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