Ad$pender
- Advertising Insights This link opens in a new windowQuickly access spend and media mix trends, and analyze competitor’s brand investment. Custom Reports help Insights and Research teams to run deep-dive multimedia and specific media analysis.
• Understand brands’ investment strategies in detail
• Compare your campaigns with specific competitive sets
• Focus on campaign detail through a wide range of metrics (spend, Share of Voice)
Click here for helpful tips.
Maximum number of simultaneous users is 15. *Please do not change the login details once you've entered the database.*
- User Manual - Ad$penderOverview of how to customize your media set, select markets, time periods, and setting your report format
If you have any questions about creating a custom report in Ad$pender, email your subject specialist librarian.
When citing data retrieved from Ad$pender, make sure to give credit to Kantar Media as the source of the information. Below is an sample APA-style citation of an Ad$pender report:
Kantar Media. (2019). Nike Zoom Media Mix. Ad$pender. Retrieved from Kantar Media Adspender Database.
