If you have any questions about creating a custom report in Ad$pender, email your subject specialist librarian.
When citing data retrieved from Ad$pender, make sure to give credit to Kantar Media as the source of the information. Below is an sample APA-style citation of an Ad$pender report:
Kantar Media. (2019). Nike Zoom Media Mix. Ad$pender. Retrieved from Kantar Media Adspender Database.