You can search online to find information about your industry, organization and its competitors. The obvious first step is to review the organization's website and social media accounts. Next, think about "who" would care about this industry and therefore have statistics and other reports related to your organization. Depending on the industry, this is usually nonprofit organizations and government agencies (federal, state or local).
Google tip: Limit your search for only certain types of sites (ex. .gov or .org) to locate industry-related statistics and reports.
Examples of site Google searches:
volunteer statistics Louisiana site:.gov - will retrieve government websites with statistics related to volunteering in Louisiana.
hospital statistics site:.org - will retrieve .org websites with statistics related to hospitals
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