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MC 3035 Quantitative Audience Analysis: Ad$pender


If you have any questions about creating a custom report in Ad$pender, email Rebecca Kelley ( or schedule a research appointment

When citing data retrieved from Ad$pender, make sure to give credit to Kantar Media as the source of the information. Below is an sample APA-style citation of an Ad$pender report:

Kantar Media. (2019).  Nike Zoom Media Mix.  Ad$pender. Retrieved from Kantar Media Adspender Database.


Mass Communication Librarian

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Rebecca Kelley
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