MC 3035 Quantitative Audience Analysis: Brand & Industry Research
Industry Research
- Business Source Complete This link opens in a new windowBusiness Source Complete provides full text from 11,200 sources, including more than 1,100 scholarly business journals. This database offers information in virtually every area of business including accounting & tax, banking, finance & insurance, construction, computer science, economics and many more.
- IBISWorld This link opens in a new windowIBISWorld is a comprehensive collection of hundreds of Industry Market Research reports. Industries represented include Agriculture; Mining; Utilities; Construction; Manufacturing; Wholesale Trade; Retail Trade; Transportation; Information; Finance; Real Estate; Technical and Scientific; Waste Management; Education; Healthcare; Recreation; and Food Services.
- Statista This link opens in a new windowStatista offers over 1.5 million statistics and facts on more than 60,000 topics drawn from over 18,000 different sources, including market researchers, trade organizations, scientific journals, and government databases. The data is aggregated by a dedicated team of researchers and statisticians who are experts in the 20 market and industry sectors covered. For each data set, extensive source information is provided as well as several download formats for direct integration into various end products.
- WARC This link opens in a new windowWarc.com is an online service offering advertising best practice, evidence and insights from the world's leading brands. Warc helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.