MC 3035 Quantitative Audience Analysis: Academic Articles
Other Databases for Advertising Research
- Business Source Complete This link opens in a new windowBusiness Source Complete provides full text from 11,200 sources, including more than 1,100 scholarly business journals. This database offers information in virtually every area of business including accounting & tax, banking, finance & insurance, construction, computer science, economics and many more.
- Communication & Mass Media Complete This link opens in a new windowCommunication & Mass Media Complete (CMMC) offers full text and cover-to-cover indexing and abstracts for journals covering communication, mass media, linguistics, rhetoric, language, logic, and other closely related fields.
