MC 4040 Advertising Management: Ad$pender
Vivvix (formerly Ad$pender)
- Vivvix This link opens in a new windowQuickly access spend and media mix trends, and analyze competitor’s brand investment. Custom Reports help Insights and Research teams to run deep-dive multimedia and specific media analysis.
• Understand brands’ investment strategies in detail
• Compare your campaigns with specific competitive sets
• Focus on campaign detail through a wide range of metrics (spend, Share of Voice)
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Maximum number of simultaneous users is 15. *Please do not change the login details once you've entered the database.*
- User Manual - Ad$penderOverview of how to customize your media set, select markets, time periods, and setting your report format
If you have any questions about creating a custom report in Vivvix, email your subject specialist librarian.
When citing data retrieved from Vivvix, make sure to give credit to Kantar Media as the source of the information. Below is a sample APA-style citation of a Vivvix report:
Kantar Media. (2019). Nike Zoom Media Mix. Vivvix. Retrieved from Kantar Media Vivvix Database.
