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MC 4040 Advertising Management: Ad$pender

Vivvix (formerly Ad$pender)

If you have any questions about creating a custom report in Vivvix, email your subject specialist librarian.

When citing data retrieved from Vivvix, make sure to give credit to Kantar Media as the source of the information. Below is a sample APA-style citation of a Vivvix report:

Kantar Media. (2019).  Nike Zoom Media Mix.  Vivvix. Retrieved from Kantar Media Vivvix Database.


Mass Communication Librarian

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Lauren Lay
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