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Media Literacy: Identifying Bias

This guide provides an overview of media literacy topics.


Bias: A prejudice or leaning that may aim to influence judgments in an unfair manner; slant; prejudice.

Confirmation Bias

Confirmation Bias

  • the inclination to interpret information selectively so that it reinforces a preestablished set of beliefs.
  • a belief in which someone only accepts fact that corroborate his or her preexisting subjective opinions about something. Any fact or opinion that contradict this belief is ignore, dismissed as false, or twisted to fit a pre-ascribed agenda.  

Implicit Bias

Implicit bias

  • Unconscious forms of prejudice or negative attitudes about someone or something. 
  • Can be directed toward a range of subjects, including groups of people, products, area, or concepts.
  • The person exhibiting implicit bias is unaware of this partiality and likely would deny having this proclivity if challenged.

Media Bias

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