the inclination to interpret information selectively so that it reinforces a preestablished set of beliefs.
a belief in which someone only accepts fact that corroborate his or her preexisting subjective opinions about something. Any fact or opinion that contradict this belief is ignore, dismissed as false, or twisted to fit a pre-ascribed agenda.
Project Implicit is a non-profit organization and international collaboration between researchers who are interested in implicit social cognition - thoughts and feelings outside of conscious awareness and control. The goal of the organization is to educate the public about hidden biases.
Project Implicit was founded in 1998 by three scientists – Tony Greenwald (University of Washington), Mahzarin Banaji (Harvard University), and Brian Nosek (University of Virginia). Project Implicit Mental Health launched in 2011, led by Bethany Teachman (University of Virginia) and Matt Nock (Harvard University). Project Implicit also provides consulting services, lectures, and workshops on implicit bias, diversity and inclusion, leadership, applying science to practice, and innovation. If you are interested in finding out more about these services, visit https://www.projectimplicit.net.
Unless otherwise noted as editorial content, all bias ratings are based on online versions of news coverage, not TV, print, or radio content.
While there should be a difference between the media bias seen in news coverage and the bias revealed in opinion and editorial content, increasingly there is not. AllSides often provides separate media bias ratings for news and opinion/editorial content from the same source.