TAM 4046 Advanced Topics in Apparel Merchandising
This is a course guide for TAM 4046. Here you will find help with Background Research, Databases, and Citations
Agricultural Support Librarian
Simmons Insights
- Simmons InsightsIn-depth guide on using Simmons Insights
Research Resources
These databases are reference resources and contain encyclopedias and dictionaries. These databases are here to help you learn more about the topic you are researching. These resources are great at helping you put your topic in context and identifying related concepts and keywords you can use to find more about your topic in the other databases.
- Berg Fashion Library This link opens in a new windowThe Berg Fashion Library is a unique online portal which offers fully cross-searchable access to an expanding range of Berg content collections including the Berg Encyclopedia of World Dress and Fashion online, e-books, reference works, images, and much more.
- Women’s Wear Daily Archive This link opens in a new windowAn archive of Women's Wear Daily, from its launch in 1910 to recent issues,* reproduced in high-resolution images. Pages, articles, advertisements, and covers have been included, with searchable text and indexing. The Women's Wear Daily Archive preserves one of the fashion industry's most influential reads. Key moments in the history of the industry, as well as major designers, brands, retailers and advertisers are all covered in this publication of record.
**Six-month embargo on new issues.**
- Business Source Complete This link opens in a new windowBusiness Source Complete provides full text from 11,200 sources, including more than 1,100 scholarly business journals. This database offers information in virtually every area of business including accounting & tax, banking, finance & insurance, construction, computer science, economics and many more.
- IBISWorld This link opens in a new windowIBISWorld is a comprehensive collection of hundreds of Industry Market Research reports. Industries represented include Agriculture; Mining; Utilities; Construction; Manufacturing; Wholesale Trade; Retail Trade; Transportation; Information; Finance; Real Estate; Technical and Scientific; Waste Management; Education; Healthcare; Recreation; and Food Services.
- Country Commercial GuidesMarket conditions, opportunities, regulations, and business customs for over 125 countries prepared by trade and industry experts at U.S. embassies worldwide.
- Export.govDeveloped by international trade experts and economists, Export.gov provides trusted market intelligence, practical advice and business tools (e.g. export guides) to help U.S. companies expand in global markets.
- Google TrendsGoogle Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.
- Journal of Marketing AnalyticsThe Journal of Marketing Analytics brings together applied research and practice papers in this blossoming field. A unique blend of applied academic research, combined with insights from commercial best practices makes the Journal of Marketing Analytics a perfect companion for academics and practitioners alike.
- Catalyst This link opens in a new windowCatalyst is a consumer insights and activation engine that informs marketing strategy and streamlines the use of data to drive business results. Powered by MRI-Simmons’ nationally representative, privacy-compliant consumer data set, Catalyst provides marketers with a series of modules, from consumer profiling through activation, designed to enable a self-service experience with complete transparency. The platform also boasts intuitive navigation, interactive charts and custom formatting that power visual storytelling, and shareable reports and dashboards designed to streamline collaboration.
**This database allows 50 concurrent users. Chrome is the recommended browser.** - SimplyAnalytics This link opens in a new windowSimplyAnalytics is a powerful analytical and data visualization tool to create charts, reports, and maps. Access demographic, business, and marketing data from sources such as Nielsen, Dun & Bradstreet, and SimmonsLOCAL. Demographic variables include housing, employment, transportation, and families.
Create an account using your LSU email address or sign in as a guest.
Note: This database allows 15 simultaneous users.
- Top Markets: A Market Assessment Tool for U.S. Exporters (International Trade Administration)The International Trade Administration's Top Markets Series is meant to help exporters determine their next export market by comparing opportunities across borders. Each report ranks future export opportunities within a particular industry based on a sector-specific methodology. The reports provide a detailed assessment of the competitiveness landscape within a sector, as well as the opportunities and challenges facing U.S. exporters in key markets. Each report is available for download. Interested exporters can also download or view individual case studies within larger reports.
- U.S. Census Bureau: Explore Census DataPopulation, housing, economic, and geographic data from the U.S. Census Bureau. Obtain data in the form of maps, tables, and reports from a variety of Census Bureau sources.
- Commerce Data Hub (U.S. Dept. of Commerce)One-stop shopping to access statistics from U.S. bureaus and agencies
- Data.govEasily find, download, and use datasets that are generated and held by the Federal Government. Data.gov provides descriptions of the Federal datasets (metadata), information about how to access the datasets, and tools that leverage government datasets.
- Industry Statistics PortalThe Industry Statistics Portal provides access to the Census Bureau programs that provide economic data for a user-selected industry. Select from a list of industries or search by the 2012 NAICS code or keyword.
- Statista This link opens in a new windowStatista offers over 1.5 million statistics and facts on more than 60,000 topics drawn from over 18,000 different sources, including market researchers, trade organizations, scientific journals, and government databases. The data is aggregated by a dedicated team of researchers and statisticians who are experts in the 20 market and industry sectors covered. For each data set, extensive source information is provided as well as several download formats for direct integration into various end products.
- Academic Search Complete This link opens in a new windowAcademic Search Complete offers an enormous collection of the most valuable full-text journals, providing users access to critical information from many sources unique to this database. In addition, this database is the leading source of peer-reviewed, full-text for STM research, as well as for the Social Sciences and Humanities. This scholarly collection offers unmatched coverage of information spanning a broad range of important areas of academic study, including anthropology, engineering, law, sciences and more.
- Communication & Mass Media Complete This link opens in a new windowCommunication & Mass Media Complete (CMMC) offers full text and cover-to-cover indexing and abstracts for journals covering communication, mass media, linguistics, rhetoric, language, logic, and other closely related fields.
- Textile Technology Complete This link opens in a new windowTextile Technology Complete contains indexing and abstracting for more than 490 periodical titles, and for over 882,000 records drawn from sources such as books, conferences, theses, technical reports and trade literature. Coverage spans the domestic and international arenas and includes publications covering the major resources from the scientific community, as well as the apparel, home furnishings, flooring, and polymer industries.