MC 7043 Strategic Communication Campaigns: Organization & Industry Research
Organization & Industry Research
- Access World News This link opens in a new windowAccess World News is a comprehensive resource that includes a variety of news publications worldwide. These sources include major national and international newspapers, as well as local and regional titles as well as newswires, blogs, web-only content, videos, journals, magazines, transcripts and more.
- Statista This link opens in a new windowStatista offers over 1.5 million statistics and facts on more than 60,000 topics drawn from over 18,000 different sources, including market researchers, trade organizations, scientific journals, and government databases. The data is aggregated by a dedicated team of researchers and statisticians who are experts in the 20 market and industry sectors covered. For each data set, extensive source information is provided as well as several download formats for direct integration into various end products.
- Business Source Complete This link opens in a new windowBusiness Source Complete provides full text from 11,200 sources, including more than 1,100 scholarly business journals. This database offers information in virtually every area of business including accounting & tax, banking, finance & insurance, construction, computer science, economics and many more.
- IBISWorld This link opens in a new windowIBISWorld is a comprehensive collection of hundreds of Industry Market Research reports. Industries represented include Agriculture; Mining; Utilities; Construction; Manufacturing; Wholesale Trade; Retail Trade; Transportation; Information; Finance; Real Estate; Technical and Scientific; Waste Management; Education; Healthcare; Recreation; and Food Services.
Searching Online for Industry Statistics or Data:
You can search online to find information about your industry, organization and its competitors:
- First, review the organization's website and social media accounts.
- Next, think about "who" would care about this industry and therefore have statistics and other information related to your organization or topic. Depending on the industry, there may be nonprofit organizations and government agencies (federal, state or local) that collect this type of data.
Google tip: Limit your search for only certain types of sites (ex. .gov or .org) to locate industry-related statistics and reports.
Examples of Google "site" searches:
children arts site:.org - will retrieve .org websites with information related to children and the arts.
organ transplant statistics site:.org - will retrieve .org websites with statistics related to organ transplants.
volunteer statistics Louisiana site:.gov - will retrieve government websites with statistics related to volunteering in Louisiana.
