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Marketing & Analytics
- Vivvix This link opens in a new windowQuickly access spend and media mix trends, and analyze competitor’s brand investment. Custom Reports help Insights and Research teams to run deep-dive multimedia and specific media analysis.
• Understand brands’ investment strategies in detail
• Compare your campaigns with specific competitive sets
• Focus on campaign detail through a wide range of metrics (spend, Share of Voice)
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Maximum number of simultaneous users is 15. *Please do not change the login details once you've entered the database.*
- Country Commercial GuidesMarket conditions, opportunities, regulations, and business customs for over 125 countries prepared by trade and industry experts at U.S. embassies worldwide.
- Export.govDeveloped by international trade experts and economists, Export.gov provides trusted market intelligence, practical advice and business tools (e.g. export guides) to help U.S. companies expand in global markets.
- Global Brand DatabaseSearch brand information (trademarks, appellations of origin and official emblems) from multiple national and international sources, including marks registered through WIPO’s Madrid System. Access up-to-date details on the status of trademarks registered under the Madrid System (trademarks which are currently in force or have expired within the past six months).
- Google AlertsTrack topics and have the news automatically delivered to your account. Instruct Alerts to send information based on keywords, phrases, type of news requested, delivery frequency, and an email address to deliver the news.
- Google TrendsGoogle Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.
- Journal of Marketing AnalyticsThe Journal of Marketing Analytics brings together applied research and practice papers in this blossoming field. A unique blend of applied academic research, combined with insights from commercial best practices makes the Journal of Marketing Analytics a perfect companion for academics and practitioners alike.
- Mary Meeker's Internet Trends ReportsAccess reports from 1995 forward.
- Catalyst This link opens in a new windowCatalyst is a consumer insights and activation engine that informs marketing strategy and streamlines the use of data to drive business results. Powered by MRI-Simmons’ nationally representative, privacy-compliant consumer data set, Catalyst provides marketers with a series of modules, from consumer profiling through activation, designed to enable a self-service experience with complete transparency. The platform also boasts intuitive navigation, interactive charts and custom formatting that power visual storytelling, and shareable reports and dashboards designed to streamline collaboration.
**This database allows 50 concurrent users. Chrome is the recommended browser.** - SimplyAnalytics This link opens in a new windowSimplyAnalytics is a powerful analytical and data visualization tool to create charts, reports, and maps. Access demographic, business, and marketing data from sources such as Nielsen, Dun & Bradstreet, and SimmonsLOCAL. Demographic variables include housing, employment, transportation, and families.
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Note: This database allows 50 simultaneous users. - Statista This link opens in a new windowStatista offers over 1.5 million statistics and facts on more than 60,000 topics drawn from over 18,000 different sources, including market researchers, trade organizations, scientific journals, and government databases. The data is aggregated by a dedicated team of researchers and statisticians who are experts in the 20 market and industry sectors covered. For each data set, extensive source information is provided as well as several download formats for direct integration into various end products.
- Top Markets: A Market Assessment Tool for U.S. Exporters (International Trade Administration)The International Trade Administration's Top Markets Series is meant to help exporters determine their next export market by comparing opportunities across borders. Each report ranks future export opportunities within a particular industry based on a sector-specific methodology. The reports provide a detailed assessment of the competitiveness landscape within a sector, as well as the opportunities and challenges facing U.S. exporters in key markets. Each report is available for download. Interested exporters can also download or view individual case studies within larger reports.
- Trend WatchingAccess Trendwatching Quarterly and news updates.
Amazon: how the world's most relentless retailer will continue to revolutionize commerce by Call Number: HF5548.32 .B457 2019ISBN: 9780749482794Publication Date: 2019-01-28
Pre-Suasion: A Revolutionary Way to Influence and Persuade by
Social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message.
Call Number: BF774 .C56 2016ISBN: 9781501109799Publication Date: 2016-09-06
Retail Marketing Management : The 5 Es of Retailing by Call Number: HF5415.13 .G754 2019ISBN: 9781526446848Publication Date: 2019-01-22
The Attention Merchants by
Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention.
Call Number: HF5811 .W82 2016ISBN: 9780385352017Publication Date: 2016-10-18
